DEANNA FURLONG
Learning Experience Designer | Instructional Design Strategist | Cross-Functional Builder
Waterford, IE.About
Highly accomplished Instructional Design Leader with over 20 years of experience, specializing in transforming complex technical products into engaging, results-driven learning experiences. Expert in leveraging pedagogical principles and cross-functional collaboration to design scalable education programs that significantly improve customer outcomes, boost product adoption, and drive key business metrics. Proven ability to build and revitalize learning platforms, reduce time-to-value, and achieve high user satisfaction across diverse industries.
Work
Heap by Contentsquare
|Principal Instructional Designer - Customer Education
Remote, N/A, US
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Summary
Led the comprehensive revitalization of Heap University, significantly expanding its reach and impact for over 100,000 users annually.
Highlights
Rebuilt Heap University from the ground up, scaling the platform to serve over 100,000 users annually across starter to enterprise accounts, featuring 60+ courses and 500,000+ lesson completions.
Designed and implemented an end-to-end blended program for enterprise customers, reducing time-to-first-value by 2 weeks and generating thousands in incremental revenue for professional services.
Led cross-functional launches of new product features with integrated educational materials, achieving 47% higher adoption compared to previous launches without formal learning support.
Partnered with Customer Success, Product, and Enablement teams to strategically align education efforts with customer outcomes and enhance internal team readiness.
Deanna Furlong ID Consulting
|Principal/Owner
Waterford, Waterford County, Ireland
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Summary
Spearheaded strategic learning solutions for diverse clients in tech, nonprofit, and education, driving measurable improvements in user engagement and satisfaction.
Highlights
Delivered strategic learning solutions to clients across tech, nonprofit, and education sectors, resulting in measurable improvements in user engagement, retention, and client satisfaction.
Led the redesign of multiple client LMS ecosystems, reducing support tickets and increasing learner completion rates by 85%.
Maintained an overall customer satisfaction score of 4.8/5 based on comprehensive feedback surveys.
GoDaddy
|Senior Instructional Designer - Customer Education
Scottsdale, Arizona, US
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Summary
Pioneered and scaled customer education initiatives at GoDaddy, significantly boosting product adoption and reducing support inquiries for small business owners.
Highlights
Pioneered a live, video-based 'How-To' customer education platform that guided 5,000+ small business owners annually, boosting product adoption metrics by 25%.
Conceptualized and executed a Small Business Webinar Series, securing participation from three industry-leading guest speakers and increasing brand awareness by 15%.
Created GoDaddy's inaugural YouTube video help library, producing 25+ storyboards and scripts for product tutorials, leading to a 40% reduction in support tickets in its first year.
Forrester Research
|Senior Product Manager - Training & Certification
Cambridge, Massachusetts, US
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Summary
Drove the strategic planning and evolution of Forrester's Training and Certification program, enhancing content and establishing key performance metrics.
Highlights
Planned content strategy and guided product evolution for Forrester's custom, blended Training and Certification program, leveraging analyst community content.
Established metrics and reporting, developed a product roadmap, and drove business development efforts for the program.
Conceived and oversaw the instructional design and development of five, 10-course curricula, expanding program offerings.
Forrester Research
|Senior Curriculum Developer - Learning & Development + Sales
Cambridge, Massachusetts, US
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Summary
Developed and enhanced learning and development programs for sales and professional services, improving employee satisfaction and reducing support needs.
Highlights
Achieved an employee satisfaction rating of 94% or greater year-over-year for learning programs, significantly boosting team engagement and effectiveness.
Maintained an average customer satisfaction score of 4.8/5 for training initiatives, reflecting high-quality program delivery and learner experience.
Streamlined training processes and content, resulting in a 25% decrease in post-implementation support tickets.
Textron Systems
|Senior Learning & Development Specialist
Wilmington, Massachusetts, US
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Summary
Developed and delivered custom eLearning courses on advanced weapons systems, significantly improving trainee certification rates.
Highlights
Constructed custom eLearning courses on advanced weapons systems, enabling 90% of trainees to achieve certification on their first attempt.
Exceeded the prior year's pass rate by 30% through effective instructional design and content delivery strategies.
SYS Technologies
|Principal Instructional Designer
San Diego, California, US
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Summary
Formulated and launched engaging, simulation-based eLearning curricula for key external clients, enhancing learning outcomes and project delivery.
Highlights
Formulated engaging, simulation-based eLearning curricula for external clients including the U.S. Navy and National Transportation Safety Board (NTSB).
Managed the comprehensive design and successful launch of six multi-course curricula within a single year.
Blue Yonder
|Senior Instructional Designer - Professional Services
Scottsdale, Arizona, US
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Summary
Orchestrated end-to-end creation and implementation of diverse learning solutions, optimizing training efficiency and cost savings for internal and external clients.
Highlights
Orchestrated end-to-end creation and implementation of eLearning, instructor-led training, and blended solutions for internal employees and external clients, including Meijer Foods and Casino Hypermarkets.
Established a reusable learning object library for simulation-based training courses, cutting course creation time by 30%.
Reduced training costs by $50,000 annually through the implementation of standardized methods and reusable resources.
Drake Certivo
|Senior Instructional Designer
Remote, N/A, US
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Summary
Guided the instructional design and deployment of critical training programs, ensuring high user certification rates and supporting global collaboration.
Highlights
Guided the end-to-end instructional design and deployment of the inaugural Student Exchange Visa Information System's training program, achieving 100% user certification after only two attempts.
Facilitated cross-functional teams in building eLearning courses and educational resources for the GS1 global collaboration platform.
Impacted 90+ member organizations and over 1.5 million user companies through comprehensive educational initiatives.
Corpedia Education
|Senior Instructional Designer
Los Angeles, California, US
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Summary
Mapped learning objectives and assessment strategies for custom eLearning courses, and converted complex project management knowledge into engaging eLearning.
Highlights
Mapped learning objectives and assessment strategies for three custom-built eLearning courses for external client, the Drucker Institute.
Served as the primary instructional designer responsible for converting the Project Management Institute's (PMI®) Project Management Body of Knowledge (PMBOK®) into eLearning.
Click2learn
|Senior Instructional Designer
Bellevue, Washington, US
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Summary
Managed the complete project lifecycle for simulation-based eLearning deliverables, ensuring high on-time delivery rates for key clients.
Highlights
Managed the complete project lifecycle, from initial client consultation to final course deployment, for simulation-based eLearning deliverables.
Maintained a 98% on-time project delivery rate for high-profile clients including KPMG, Fidelity, NETg, Novell, Oracle, Cisco, and Netscape.
Education
Arizona State University
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M.A.
Instructional Technologies
Arizona State University
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B.A.
English Literature
Skills
LMS & Authoring Tools
Skilljar, Cornerstone, SumTotal, Articulate Rise & Storyline, Camtasia, Audacity, Parta.
Creative & Content
Adobe Photoshop, Canva, SnagIt, YouTube Creator Studio.
Project & Collaboration
Jira, Confluence, Zoom (Webinars & Analytics), Miro, Google Workspace Suite, Microsoft Office.
Web & Data Platforms
Wordpress, YouTube Analytics, Heap, Contentsquare.
AI Tools
OpenAI/ChatGPT, Gemini, Claude, Replit, Lovable.
Instructional Design
Pedagogy, Curriculum Development, Learning Experience Design, Blended Learning, eLearning, Simulation-Based Training, Technical Product Training.
Customer Education
Customer Outcomes, Product Adoption, Customer Satisfaction, User Engagement, Content Strategy.
Cross-Functional Collaboration
Stakeholder Management, Team Leadership, Program Management, Product Management.
UX Design Principles
User Experience, Content Marketing, Learning Program Optimization.