DEANNA FURLONG

Learning Experience Designer | Instructional Design Strategist | Cross-Functional Builder
Waterford, IE.

About

Highly accomplished Instructional Design Leader with over 20 years of experience, specializing in transforming complex technical products into engaging, results-driven learning experiences. Expert in leveraging pedagogical principles and cross-functional collaboration to design scalable education programs that significantly improve customer outcomes, boost product adoption, and drive key business metrics. Proven ability to build and revitalize learning platforms, reduce time-to-value, and achieve high user satisfaction across diverse industries.

Work

Heap by Contentsquare
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Principal Instructional Designer - Customer Education

Remote, N/A, US

Summary

Led the comprehensive revitalization of Heap University, significantly expanding its reach and impact for over 100,000 users annually.

Highlights

Rebuilt Heap University from the ground up, scaling the platform to serve over 100,000 users annually across starter to enterprise accounts, featuring 60+ courses and 500,000+ lesson completions.

Designed and implemented an end-to-end blended program for enterprise customers, reducing time-to-first-value by 2 weeks and generating thousands in incremental revenue for professional services.

Led cross-functional launches of new product features with integrated educational materials, achieving 47% higher adoption compared to previous launches without formal learning support.

Partnered with Customer Success, Product, and Enablement teams to strategically align education efforts with customer outcomes and enhance internal team readiness.

Deanna Furlong ID Consulting
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Principal/Owner

Waterford, Waterford County, Ireland

Summary

Spearheaded strategic learning solutions for diverse clients in tech, nonprofit, and education, driving measurable improvements in user engagement and satisfaction.

Highlights

Delivered strategic learning solutions to clients across tech, nonprofit, and education sectors, resulting in measurable improvements in user engagement, retention, and client satisfaction.

Led the redesign of multiple client LMS ecosystems, reducing support tickets and increasing learner completion rates by 85%.

Maintained an overall customer satisfaction score of 4.8/5 based on comprehensive feedback surveys.

GoDaddy
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Senior Instructional Designer - Customer Education

Scottsdale, Arizona, US

Summary

Pioneered and scaled customer education initiatives at GoDaddy, significantly boosting product adoption and reducing support inquiries for small business owners.

Highlights

Pioneered a live, video-based 'How-To' customer education platform that guided 5,000+ small business owners annually, boosting product adoption metrics by 25%.

Conceptualized and executed a Small Business Webinar Series, securing participation from three industry-leading guest speakers and increasing brand awareness by 15%.

Created GoDaddy's inaugural YouTube video help library, producing 25+ storyboards and scripts for product tutorials, leading to a 40% reduction in support tickets in its first year.

Forrester Research
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Senior Product Manager - Training & Certification

Cambridge, Massachusetts, US

Summary

Drove the strategic planning and evolution of Forrester's Training and Certification program, enhancing content and establishing key performance metrics.

Highlights

Planned content strategy and guided product evolution for Forrester's custom, blended Training and Certification program, leveraging analyst community content.

Established metrics and reporting, developed a product roadmap, and drove business development efforts for the program.

Conceived and oversaw the instructional design and development of five, 10-course curricula, expanding program offerings.

Forrester Research
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Senior Curriculum Developer - Learning & Development + Sales

Cambridge, Massachusetts, US

Summary

Developed and enhanced learning and development programs for sales and professional services, improving employee satisfaction and reducing support needs.

Highlights

Achieved an employee satisfaction rating of 94% or greater year-over-year for learning programs, significantly boosting team engagement and effectiveness.

Maintained an average customer satisfaction score of 4.8/5 for training initiatives, reflecting high-quality program delivery and learner experience.

Streamlined training processes and content, resulting in a 25% decrease in post-implementation support tickets.

Textron Systems
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Senior Learning & Development Specialist

Wilmington, Massachusetts, US

Summary

Developed and delivered custom eLearning courses on advanced weapons systems, significantly improving trainee certification rates.

Highlights

Constructed custom eLearning courses on advanced weapons systems, enabling 90% of trainees to achieve certification on their first attempt.

Exceeded the prior year's pass rate by 30% through effective instructional design and content delivery strategies.

SYS Technologies
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Principal Instructional Designer

San Diego, California, US

Summary

Formulated and launched engaging, simulation-based eLearning curricula for key external clients, enhancing learning outcomes and project delivery.

Highlights

Formulated engaging, simulation-based eLearning curricula for external clients including the U.S. Navy and National Transportation Safety Board (NTSB).

Managed the comprehensive design and successful launch of six multi-course curricula within a single year.

Blue Yonder
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Senior Instructional Designer - Professional Services

Scottsdale, Arizona, US

Summary

Orchestrated end-to-end creation and implementation of diverse learning solutions, optimizing training efficiency and cost savings for internal and external clients.

Highlights

Orchestrated end-to-end creation and implementation of eLearning, instructor-led training, and blended solutions for internal employees and external clients, including Meijer Foods and Casino Hypermarkets.

Established a reusable learning object library for simulation-based training courses, cutting course creation time by 30%.

Reduced training costs by $50,000 annually through the implementation of standardized methods and reusable resources.

Drake Certivo
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Senior Instructional Designer

Remote, N/A, US

Summary

Guided the instructional design and deployment of critical training programs, ensuring high user certification rates and supporting global collaboration.

Highlights

Guided the end-to-end instructional design and deployment of the inaugural Student Exchange Visa Information System's training program, achieving 100% user certification after only two attempts.

Facilitated cross-functional teams in building eLearning courses and educational resources for the GS1 global collaboration platform.

Impacted 90+ member organizations and over 1.5 million user companies through comprehensive educational initiatives.

Corpedia Education
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Senior Instructional Designer

Los Angeles, California, US

Summary

Mapped learning objectives and assessment strategies for custom eLearning courses, and converted complex project management knowledge into engaging eLearning.

Highlights

Mapped learning objectives and assessment strategies for three custom-built eLearning courses for external client, the Drucker Institute.

Served as the primary instructional designer responsible for converting the Project Management Institute's (PMI®) Project Management Body of Knowledge (PMBOK®) into eLearning.

Click2learn
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Senior Instructional Designer

Bellevue, Washington, US

Summary

Managed the complete project lifecycle for simulation-based eLearning deliverables, ensuring high on-time delivery rates for key clients.

Highlights

Managed the complete project lifecycle, from initial client consultation to final course deployment, for simulation-based eLearning deliverables.

Maintained a 98% on-time project delivery rate for high-profile clients including KPMG, Fidelity, NETg, Novell, Oracle, Cisco, and Netscape.

Education

Arizona State University
Tempe, Arizona, United States of America

M.A.

Instructional Technologies

Arizona State University
Tempe, Arizona, United States of America

B.A.

English Literature

Skills

LMS & Authoring Tools

Skilljar, Cornerstone, SumTotal, Articulate Rise & Storyline, Camtasia, Audacity, Parta.

Creative & Content

Adobe Photoshop, Canva, SnagIt, YouTube Creator Studio.

Project & Collaboration

Jira, Confluence, Zoom (Webinars & Analytics), Miro, Google Workspace Suite, Microsoft Office.

Web & Data Platforms

Wordpress, YouTube Analytics, Heap, Contentsquare.

AI Tools

OpenAI/ChatGPT, Gemini, Claude, Replit, Lovable.

Instructional Design

Pedagogy, Curriculum Development, Learning Experience Design, Blended Learning, eLearning, Simulation-Based Training, Technical Product Training.

Customer Education

Customer Outcomes, Product Adoption, Customer Satisfaction, User Engagement, Content Strategy.

Cross-Functional Collaboration

Stakeholder Management, Team Leadership, Program Management, Product Management.

UX Design Principles

User Experience, Content Marketing, Learning Program Optimization.